The pet care industry is evolving faster than ever before.
Changing consumer habits and growing awareness of animal welfare are reshaping this market, establishing it as one of the most dynamic and forward-looking sectors today.
Pet owners now expect products to be safe and effective and to be designed with the same care that they would demand for themselves. Packaging, materials and design have become central to this transformation, reflecting a new sensitivity that blends aesthetics and responsibility.
These themes were at the heart of the two-day CosmoPet International Congress 2025 event, held in Saint-Germain-en-Laye and dedicated to innovation in pet cosmetics. The event brought together experts, brands and manufacturers to explore the future of grooming, wellness and sustainability.
Minelli PETS collaborated with mPackting to showcase our integrated vision at the event, presenting a range of products from professional grooming tools to eco-friendly packaging solutions, all designed to enhance performance and emotional value in pet care.
Emerging trends from CosmoPet 2025
According to NielsenIQ, the global pet population has now exceeded one billion, with pet ownership continuing to increase across households worldwide.
This growth is fuelling a surge in demand for premium grooming products, a market segment already worth $1.2 billion in annual sales in the US, an increase of 9% compared to two years ago.
Pet owners are no longer content with basic hygiene solutions, but instead seek high-quality, sensory-rich tools that enhance their pets’ well-being while reflecting their own lifestyle values. Read on for all the latest pet grooming trends.
#1 – The convergence of beauty and pet care
One of the most evident trends to emerge from CosmoPet 2025 is the growing convergence between pet care and human skincare.
The distinction between the two is becoming increasingly blurred, with formulations, textures and design codes now drawing inspiration from the world of beauty and wellness.
Pet care brands are introducing care rituals, premium textures and elegant packaging that mirror the sophistication of human cosmetics. Every aspect of their grooming products, from the formulation to the presentation, is meticulously crafted to transform grooming into a meaningful ritual of connection and care.
This evolution is fuelled by a profound cultural shift: pet owners now view their pets as cherished family members, deserving of the same quality, safety and aesthetic standards as the products they use themselves.
#2 – Sustainability as a design principle
At CosmoPet 2025, one message was clear: sustainability is a design requirement.
According to insights shared during the conference, over 40% of pet owners actively prefer brands that demonstrate tangible environmental commitment.
The concept of eco-conception, designing with the entire product life cycle in mind, has become a defining expectation in the pet care sector.
This shift is not only about materials but about mindset. Brands are adopting locally sourced, traceable and certified components, aiming to reduce CO₂ emissions and increase transparency along the supply chain. Certifications such as FSC® and ISO 14001 are now seen as trust indicators, shaping both consumer confidence and brand reputation.
#3 – Personalisation and digital connection
Another strong theme that emerged from CosmoPet 2025 was the growing demand for personalisation, in terms of both product formulation and the design of tools and packaging.
This trend is reinforced by the digitalisation of the pet care sector, where smart devices and connected accessories are redefining how consumers interact with products. Brands are exploring hybrid experiences that combine tactile pleasure with technology, such as refill tracking systems and digital storytelling embedded in packaging.
In this evolving landscape, design plays a strategic role: it must feel intuitive, premium and emotionally resonant while also conveying precision and reliability.
Looking ahead: redefining pet care through design and responsibility
CosmoPet 2025 once again confirmed the dynamic and fast-evolving nature of the pet care industry. From the convergence with the human beauty industry to the rise of premium sensory experiences, the trends discussed at the event all point in the same direction: a future where design, innovation and well-being are inseparable.
For Minelli PETS, participating in this evolution alongside mPackting reaffirms our shared philosophy of crafting products that embody quality, functionality and emotional value while staying true to sustainability.
