Did you know that the global pet care market was valued at $150.67 billion in 2021 and is expected to reach $236.16 billion by 2030, growing at a steady compound annual growth rate (CAGR) of 5.1%?
Given this consistent growth, it’s no surprise that private label pet care products have become a key strategy for brands, distributors and retailers. These products represent a way to differentiate oneself, build loyalty and capture value in a fast-evolving industry, driven by pet humanization and rising consumer expectations.
Why should you choose private label pet care products?
In a crowded market, offering private label products is one of the smartest ways to set your business apart.
The reason why a real difference can be made by this choice is explained here:
- Brand ownership: private label products carry your logo, packaging, and story. Every time a groomer or customer uses them, they connect directly with your brand;
- Customer loyalty: when professionals and pet owners recognize the quality and design of your exclusive line, they are more likely to be loyal to your brand instead of switching to competitors;
- Better margins: private label solutions often provide higher profitability since you control the pricing and avoid the race to the bottom with generic products;
- Flexibility and scalability: whether you’re testing a new line or scaling up distribution, private-label grooming tools can adapt to your business’s growth.
Which pet care products can we produce in private label?
Are you looking to build a grooming line under your brand? Here’s a quick overview of the professional grooming tools we can manufacture and fully customize.
Slicker brushes
At the heart of our private label offerings are slicker brushes, which are available in three distinctive lines. Each line is designed to meet specific professional needs.
The Maestro Line is built for durability and hygiene: it features impact-resistant materials, thermal-shock resistance and full washability, making it perfect for intensive salon use.
The Prime Line focuses on ergonomics and control: it features a refined wooden handle with a textured finish that ensures comfort during long grooming sessions.
Finally, the Smart Line features an innovative color-coded pin system that makes matching brush type to coat type easy at a glance, thus simplifying retail sales and salon workflows.
Together, these three lines offer distributors and retailers a comprehensive, customizable portfolio of slicker brushes that combine professional performance, premium design and user-friendly innovation.
Professional pin brushes
Our professional pin brushes combine technical performance with exceptional gentleness, making them an essential addition to any grooming collection.
They are available with two types of pins:
- Ultra-resistant wooden pins, which are ideal for sensitive skin and resistant to humidity and thermal shock;
- Ceramic-coated steel pins, which ensure smooth gliding, even heat distribution and an anti-frizz effect.
Each brush has a solid ash wood handle that is both light and strong. Clients can choose between the sleek, matte, professional-looking Maestro Line and the Prime Line, which is designed with ergonomic contours and a textured grip for superior control.
Professional combs
Designed to elevate grooming from basic functionality to professional precision, our combs feature stainless steel teeth coated in an antistatic, non-toxic lacquer that reduces static and ensures a smooth flow through the coat.
The FSC® ash wood band provides an ergonomic, secure hold, even during long sessions. The scissor-inspired end ring is a distinctive detail that enhances the professional aesthetic and allows for easy storage, keeping workstations tidy and efficient. Our combs are available in different sizes and adapt to various coat types and grooming tasks.
H3: Vent brush for pets
The vent brush was developed to optimize efficiency and coat care. Its ventilated structure accelerates drying and smooths stray hairs in a single pass, saving professionals valuable time.
The ceramic-coated steel pins evenly distribute heat, protecting the coat from damage and enhancing shine. The brush’s curved shape follows the natural contours of a pet’s body. Its ergonomic handle minimizes wrist fatigue and its flexible pneumatic cushion protects the skin while stimulating circulation.
Wooden pop-up pet brush
The compact, foldable and practical wooden pop-up pet brush is the perfect grooming tool for professionals on the go and retailers looking for an innovative upsell. Made from eco-friendly solid wood and equipped with high-density wooden pins, the brush gently detangles hair while maintaining its shine and health.
The removable, washable cushion ensures hygiene and the protective closure keeps the pins safe during transport.
How does the private label process work with Minelli PETS?
Launching your own grooming collection is a streamlined and collaborative process. It is designed to make the private label process simple and scalable. Here’s how it works:
- Consultation and product selection: first, we understand your brand goals, target market and distribution needs. Together, we identify the grooming tools that best fit your strategy, such as slicker brushes, pin brushes, combs and accessories;
- Customization & design: from logo application to packaging design and material choices, every detail is tailored to reflect your brand’s identity. You decide how your collection should look and feel and we ensure that it meets professional grooming standards;
- Prototyping and sampling: before production begins, we provide samples so you can test the ergonomics, finishes and performance;
- Production and quality control: all private label pet care products are manufactured in the USA and we perform consistent quality checks at every stage. Our integrated production process guarantees reliable lead times and scalable volumes, from small test batches to large orders;
- Delivery & market launch: products are delivered with retail-ready packaging, allowing you to bring them to market quickly and confidently. Our flexible logistics allow you to grow at your own pace.
Ready to build your own line?
With our private label pet care products, you can make your brand stand out with tools that combine professional quality, ergonomic design and sustainable materials. Minelli PETS can turn your vision into a grooming collection that inspires trust and loyalty.
Get in touch and let’s design your next success together.
