Are you looking to expand your range of pet care products and reach more professional clients?
One of the most effective ways to do so is to offer high-quality pet grooming equipment. Tools designed for daily salon use signal reliability, expertise and attention to detail, three qualities that grooming professionals look for in a brand.
For distributors and retailers, offering a professional-grade grooming line adds value to your range, builds credibility and meets the needs of a growing market segment with high standards.
Let’s explore together how the right equipment can support your business goals and strengthen your position in the professional pet care market.
Why grooming equipment drives growth
Salons are looking for tools that can withstand daily use, feel comfortable in the hand and reflect the level of care they provide. For distributors and retailers, responding to this need is a strategic move.
By supplying high-quality grooming equipment, you can connect with a growing segment of business customers who value performance, consistency, and reliability. When those tools become part of your brand portfolio, they also become part of your value proposition.
Here’s how professional grooming tools can help your business to grow:
- They open doors to new accounts: salons looking to switch suppliers or upgrade their equipment are actively seeking reliable partners;
- They increase average order value: professional-grade equipment can be sold at a premium and encourage bulk purchases;
- They encourage repeat custom: well-performing tools lead to long-term relationships with clients who consistently reorder;
- They differentiate your brand: offering salon-level tools positions your catalogue above those of generic or entry-level competitors.
What professional clients expect from grooming equipment
Ask any experienced groomer what makes a tool worth using. Contrary to what you might expect, the answer won’t be about flashy features or price; it will be about how the tool performs, day after day and dog after dog.
Professional clients expect equipment that does its job smoothly, adapts to real-life conditions and supports their work without slowing them down. Here’s what they look for, and what your product line should deliver:
- Balance in the hand: tools should feel natural from the first use. If a groomer has to adjust their grip, the tool is wrong;
- A grip that stays put: whether wet or dry, the handle must offer full control. No slipping. No second chances;
- Durability is key: frequent cleaning and constant use are the norm. The materials must hold up without degrading in appearance or feel;
- Batch-to-batch consistency: when a salon reorders, it expects the same product. The same shape, balance and performance.
Minelli’s white label and private label options
Once your product line includes tools that professionals trust, the next step is to decide how to incorporate them into your brand.
We support B2B growth with two strategic approaches: white label and private-label grooming solutions. Both models enable distributors, wholesalers and retail chains to expand their product range without the complications of in-house production, while still providing professional-grade products.
We supply fully developed grooming tools, such as our Maestro and Prime lines, ready to carry your brand name. You benefit from high-quality, proven products without having to invest in R&D or manufacturing.
- Fast launch;
- Standardised design;
- Ideal for scaling retail programmes;
- Trusted by salons and made in the USA.
Private labelling gives you more control over features, materials, packaging and branding. With this model, we customize the grooming tools to reflect your brand identity, helping you stand out in a crowded market.
- We can create custom handle shapes, materials, or finishes;
- Unique packaging;
- Exclusive market positioning;
- Built-in production expertise.
Both formats are backed by our commitment to professional performance, design integrity and sustainable production.
Are you ready to expand your grooming line with a solution tailored to your business?
Contact us to discuss customisation options and start building your brand with Minelli PETS.
