How eco-friendly pet grooming solutions can boost your brand’s appeal

25/07/2025
eco friendly dog grooming

Have you noticed how pet owners have changed?

In recent years, sustainability has clearly become a priority, rather than just a passing trend. An increasing number of people are choosing products that reflect their values, paying close attention to the materials used, where they come from, and their environmental impact.

This shift is particularly evident in the pet care industry. Dogs and cats are no longer just pets; they have become part of the family. For this reason, grooming professionals, distributors and retail buyers are exploring eco-friendly pet grooming solutions that combine quality, safety and sustainability.

The market is ready. By offering sustainable pet grooming tools, you can align your business with what today’s customers truly want and build a stronger, more recognisable brand in the process.

Let’s look at how eco-friendly dog grooming products can make your brand more popular, what features to look for, and how to present your products to meet the growing demand.

Why sustainability matters in pet grooming

Sustainability has become a market driver, not just a buzzword. The global market for eco-friendly pet products reached USD 43.65 billion in 2024 and is expected to almost double by 2035.

If you are a grooming salon, distributor or retail buyer, this trend signals a clear shift: pet owners now expect eco-friendly dog grooming products that align with their values as well as meeting their pets’ needs.

By adopting sustainable pet grooming tools, your business can:

  • Improve its positioning in a fast-growing green market;
  • Enhance customer loyalty by sharing their values;
  • Reduce the environmental footprint of your supply chain;
  • Attract buyers who actively search for eco-friendly dog grooming products.

What makes a grooming product truly eco-friendly?

The demand for eco-friendly dog grooming products is growing, but so is the confusion surrounding the term “eco-friendly”. With sustainability becoming a marketing buzzword, it’s important to distinguish genuine value from vague claims.

A truly sustainable pet grooming tool starts with the materials used. This means using responsibly sourced wood, recycled or recyclable plastics and biodegradable components that won’t leave a trace once discarded. However, material is just the beginning: the entire product lifecycle matters. This covers everything from manufacturing and shipping to durability and end-of-life disposal, with the aim of minimising environmental impact at every stage.

Another key element is packaging. Eco-friendly grooming products often use minimal, recyclable or compostable packaging to reduce waste even before the product hits the shelf.

Beware of greenwashing, products that claim to be sustainable without clear certifications, traceability or genuine material innovation. 

At Minelli PETS, for instance, we develop eco-friendly dog grooming tools using responsibly sourced wood, recyclable polypropylene and antibacterial polymers that are safe, long-lasting and effective. This ensures that our products deliver real performance for pets, professionals and the planet.

sustainable pet grooming solutions

From design to delivery: sustainable pet grooming tools in practice

The true value of sustainable pet grooming tools lies in the way they are made, not just the materials they are made from. Designing eco-conscious products requires a holistic approach that considers every step of the supply chain, from the sourcing of raw materials to the final delivery of the product.

At Minelli PETS, our commitment to sustainability starts with sourcing. We use responsibly harvested natural wood and certified recycled plastics to create grooming tools that are durable yet have a low environmental impact. Our production is fully localised in Hickory, North Carolina, helping us to shorten the supply chain, cut down on emissions and ensure full traceability of every component.

We apply these principles across our three signature lines:

  • The Maestro Line comprises professional tools made from water-resistant, antibacterial plastic, ideal for salons with high hygiene standards;
  • The Prime Line comprises ergonomic wooden tools designed to reduce hand fatigue and made from solid ash wood sourced from sustainable forests;
  • The Smart Line is a versatile blend of wood and recycled polymers, perfect for everyday grooming and retail distribution.

How to choose the right supplier for eco-friendly dog grooming products

If you want your business to stand out, it is essential to choose the right manufacturing partner.

reliable partnershould offer the following:

  • Material transparency: full visibility into the origin and composition of the raw materials;
  • Certifications: compliance with international standards such as ISO 28000, which guarantees secure and regulated supply chains;
  • Traceability and ethical sourcing, such as using wood from sustainably managed forests that respect biodiversity and fair labour practices and comply with regulations such as the Lacey Act, which prohibits the illegal timber trade.

This is where manufacturers like Minelli PETS stand out. Every grooming tool they produce is designed with sustainability in mind, from the natural woods and eco-friendly plastics used to the full in-house production process in Hickory, North Carolina. 

Additionally, Minelli PETS supports white-label and dropshipping models, offering ready-to-brand, certified grooming tools that enable distributors and grooming businesses to grow without compromising environmental integrity.

Are you ready to offer your customers sustainable grooming tools they can trust?

Partner with Minelli PETS to discover our certified, eco-friendly production model, which can be tailored to your brand. Get in touch today to start building your line.

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