SUPERZOO - LAS VEGAS - AUG 12-14

Come meet us on the show floor.

See our products in person and talk through your line with our team at SuperZoo 2026.

Book your meeting →

We build the tools. You build your brand.

A ready-to-brand product platform, fully customizable, on 90 years of Italian manufacturing, assembled in Hickory, NC. We bring the industrial discipline. You bring the brand.

Start your line → See the process →

Start your line · Platform Products The platform to build your line on.

01

Ready product platform

21 developed, market-validated products you can brand today.

02

Full customization

Start from a developed product and personalize it, or design your ideal tool from scratch.

03

A 7-step process

From platform choice to delivery, structured and clear.

04

US assembly

Assembled in Hickory, NC. No imports, no customs.

05

NC warehousing

Local warehousing and fulfillment already in place.

How Does It Work From brief to shelf. In 7 clear steps.

Choose platform → Brief → Custom solution → Sample → Quote → Production → Delivery.

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Platform Products 21 products. Fully customizable.

Handle, color, logo, packaging: all yours.

Explore the catalog →

Why minelliPETS The manufacturing partner that makes your job easier.

The argument you can take internally, built for you: what sets minelliPETS apart, the certified materials behind every tool, and US logistics that keep lead times short. Everything you need to make the case for your line.

Why choose us →

Thinking about a grooming line?

Talk to our US team in Hickory, NC. We've probably already developed what you're looking for.

Start your line →

JOIN THE COMMUNITY

As a groomer, you see the problem first. Help us build the solution.

Grooming tools shaped by groomers. Join the Lab free, get early access and become a tester, or get recognized as the professional you are.

Join the Lab A seat at the workbench.

Free membership: early access, tester calls, spotlight invites.

Join us, it's free →

Groomer Spotlight Real portraits, real professionals.

Who they are, how they work, what they reach for.

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About · Minelli Group 90 years of Italian manufacturing.

A family-owned leader in precision wood, four generations, five facilities, over 2,000 production processes a day. This is the industrial backbone behind every minelliPETS tool.

Meet the group →