From August 13 to 15, 2025, Minelli PETS proudly joined SuperZoo Las Vegas, the leading pet industry trade show in North America.
SuperZoo is known as the ultimate marketplace for pet professionals and brings together distributors, retailers, groomers and brands from around the world.
The event presented a valuable opportunity to connect with international partners, foster business relationships and showcase our latest innovations in professional grooming tools.
Our highlights at SuperZoo 2025
At our booth, visitors explored a curated selection of grooming tools that reflect Minelli PETS’ values of ergonomics, innovation, sustainability and animal well-being. Each product was designed to improve groomers’ performance while ensuring maximum comfort for pets.
Vent Brush for pets
One of the most important innovations presented at SuperZoo was our Vent Brush.
Thanks to its ventilated structure, the brush allows for optimal airflow, reducing drying time and smoothing the coat in one pass. The ceramic-coated steel pins evenly distribute heat, protecting the hair fiber from damage and leaving the coat shinier and healthier.
The ergonomic handle minimizes wrist fatigue and the flexible pneumatic cushion adapts to the dog’s scalp to stimulate circulation and ensure a gentle grooming experience.
Professional Pin Brushes
Available in both the Maestro Line and the Prime Line, our professional pin brushes combine technical performance and exceptional gentleness.
The ultra-resistant wooden pins are gentle on sensitive skin and ideal for puppies, senior dogs, and pets with skin conditions. Built with high-density wood, the brushes resist humidity and thermal shock, so they are safe to use on wet coats.
Ceramic-coated steel pins glide effortlessly through the coat, distributing heat evenly to reduce frizz and enhance shine.
The handles, crafted from solid ash wood, provide a lightweight yet robust grip. Each line has a distinctive identity: the classic look of the Maestro line or the ergonomic textured grip of Prime, ensuring comfort and control even during intensive sessions.
Professional Pet Combs
Our combs set a new standard in grooming excellence.
We craft each comb with precision-engineered stainless steel teeth that are coated in an antistatic, non-toxic lacquer. Together, these features reduce static buildup and ensure a smooth glide through the coat.
The FSC® ash wood upper band is ergonomically shaped for a comfortable grip during long grooming sessions. A signature detail is the circular end ring, inspired by grooming scissors, that allows you to conveniently hang the tool, keeping every workstation organized and professional.
Our combs are available in three sizes (4.5’’, 7’’, 9.5’’) to adapt to different coat types and grooming tasks.
Wooden Pop-Up Pet Brush
The compact, foldable and practical wooden Pop-Up Pet Brush is the ideal tool for on-the-go grooming. Crafted from eco-friendly solid wood and equipped with high-density wooden pins, it provides a gentle yet effective brushing experience that keeps coats shiny and tangle-free.
The removable, washable cushion ensures hygiene, and the protective closure keeps the pins safe and your bag clean. With engraved grip lines on the handle, the brush guarantees a secure hold, even with wet hands, making it a perfect travel companion for professionals and an attractive retail upsell.
Bone-Shaped Dog Tag
Last but certainly not least is our Bone-Shaped Dog Tag, a distinctive accessory crafted from authentic Lebanese cedarwood.
Naturally aromatic and enriched with antiparasitic properties, the tag adds elegance and provides a layer of protection against fleas and ticks. Durable and refined, the tag is ideal for retail and as a gift.
To make it even more unique, we introduced versions with pre-engraved names, offering a personalized touch that creates an immediate connection with pet owners and retailers.
Until the next chapter
As we walked through the bustling halls of SuperZoo 2025, we experienced the pet industry at its best — a unique blend of innovation, passion and a shared dedication to animal welfare. At our booth, groomers, distributors, and partners from across the globe explored our tools, exchanged ideas and envisioned new opportunities together.
Every smile, handshake, and conversation reinforced the importance of our mission: to design tools that respect animals, empower professionals and bring beauty and functionality into professional grooming.
SuperZoo 2025 was another chapter in our journey, and we look forward to writing the next one with all of you.
