The pet grooming industry is experiencing unprecedented growth. What was once considered an optional extra has now become an essential part of modern pet care, as confirmed by the numbers. Driven by increased spending, new service models and a profound cultural shift towards pet humanisation, grooming is about wellness, comfort, style and preventive care.
As owners increasingly treat their pets as full family members, the demand for safer, higher-quality, more personalised grooming services has soared. This shift is one of the primary forces behind the growth recorded in the pet grooming industry in recent years.
The global grooming services market was valued at USD 6.89 billion in 2024 and is projected to reach USD 10.35 billion by 2030, representing a strong compound annual growth rate (CAGR) of 7.33%. North America leads the sector with a market share of over 40%, while the Asia-Pacific region is the fastest-growing.
So, what does this transformation mean for professional groomers? It means opportunity and change. New technologies, client expectations and service models are reshaping the grooming landscape at an accelerated pace.
Read on to learn about the trends and innovations you should monitor to stay competitive in tomorrow’s grooming market.
Pet grooming market growth: the numbers
As the grooming sector evolves, the data paints a clear picture: demand for high-quality grooming services is accelerating worldwide. Understanding the sources of this growth and its influence on daily business helps groomers and grooming brands to position themselves strategically.
Global and regional market outlook
The global grooming services market reached USD 6.89 billion in 2024 and is projected to climb to USD 10.35 billion by 2030, supported by a strong compound annual growth rate (CAGR) of 7.33% (2025–2030). Three forces are behind this expansion that you are already experiencing in your salon:
- Rising pet ownership;
- An increase in service expectations;
- A growing willingness to invest in wellness-focused grooming.
Regionally, the picture is just as revealing:
- North America dominates the global market, holding a share of over 40% in 2024. High urbanisation, busy lifestyles and a deeply rooted culture of pet humanisation keep grooming visits frequent and premium-oriented;
- The Asia-Pacific region is the fastest-growing, with a projected CAGR of 8.92%, driven by rapid pet adoption, younger consumer segments and a booming middle class.
Pet owners globally now spend around USD 300 billion annually on their animals, including grooming, wellness, spa treatments, home care tools and mobile services, indicating that grooming is increasingly viewed as part of a pet’s overall health and lifestyle.
Service trends inside grooming salons
The growth of grooming salons reflects broader trends. Some service categories are growing faster than others:
- The Massage/Spa & Others segment is now the fastest-growing, with a projected CAGR of 7.67%. This includes baths, conditioning treatments, massages, dental hygiene, detox treatments and wellness add-ons that enhance the grooming experience;
- Indoor grooming services dominate, accounting for 67.75% of total revenue in 2024. This reflects a shift towards controlled, premium environments and bespoke care routines;
- Dog grooming is the clear leader in this sector, accounting for 83% of global revenue in 2024. A larger dog population, greater maintenance requirements and more frequent grooming cycles keep this category at the centre of market expansion.
For groomers, these shifts highlight where demand is heading.
- More wellness-centric services;
- More specialised coat treatments;
- More premium grooming experiences;
- More high-quality tools and products are needed to support this.
Trends redefining the future of professional pet grooming
The grooming industry is entering a new phase, becoming more technological and wellness-driven in response to changing consumer expectations. As pet owners place greater emphasis on comfort, safety and personalised care, grooming professionals must adapt to a landscape where high standards are expected, not optional.
Let’s start with the first major trend.
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Trend #1: the wellness & humanisation shift
One of the most powerful forces reshaping the grooming world is the continued rise of pet humanisation, the idea that pets deserve the same comfort, care and attention as any family member. This trend is not new, but its impact on grooming has accelerated dramatically.
What’s changing?
- Pet owners now expect spa-level experiences, not just basic hygiene;
- Owners increasingly associate grooming with health, relaxation and emotional well-being;
- Premium treatments such as aromatherapy baths, deep conditioning rituals, gentle massages and coat-specific therapies are becoming mainstream;
- The growing focus on skin health and coat longevity is driving demand for higher-quality shampoos, conditioners and tools that are safe for use on coats.
Why does this matter for groomers? This trend transforms grooming from a simple service into a wellness experience. Groomers who incorporate comfort-focused, calming or holistic elements into their services can gain a clear competitive advantage, particularly among younger, urban clients who prioritise emotional well-being and stress-free grooming environments.
Trend #2: technology is transforming grooming
Technology is rapidly becoming one of the strongest drivers of innovation in the grooming industry. What once seemed futuristic, such as AI recommendations, mobile salons equipped like full studios and automated tools, is now shaping daily workflows and customer expectations.
What is driving this shift?
- The post-pandemic boom in mobile grooming has set a new standard for services. Today, mobile salons are one of the fastest-growing segments thanks to the convenience they offer, the reduced stress for pets and the ability to provide premium services at clients’ doorsteps;
- Tools are becoming smarter and safer. From AI-powered grooming advisors to intelligent dryers and automatic nail trimmers, technology is supporting groomers by reducing guesswork and increasing accuracy;
- Big brands are integrating AR/AI experiences, enabling pet owners to preview coat styles or receive AI-based grooming tips prior to booking an appointment.
Trend #3: The rise of DIY grooming and the new hybrid care model
One of the most transformative shifts in the pet grooming industry is the rapid growth in popularity of DIY grooming. Economic pressures, changing consumer habits and the explosion of online education have empowered pet owners to play a more active role in their pets’ day-to-day coat care without abandoning professional services altogether.
Pet owners are investing in at-home tools, learning techniques through tutorials and establishing low-stress routines that they can manage themselves. This doesn’t replace the groomer, but rather reshapes the relationship. What is emerging is a hybrid grooming model.
Routine brushing, basic maintenance and light detangling are performed at home, while professional groomers are responsible for more technical work, such as full grooming, line brushing, coat corrections, sanitary care, trimming and handling difficult coats.
Instead of losing clients, groomers who embrace this shift are gaining more loyalty by becoming educators and guides.
Minelli PETS: crafting the next generation of grooming tools
Many of these trends are already reflected in the latest Minelli PETS collections. With a focus on material innovation and professional ergonomics, our tools offer the perfect combination of:
- Ash and beech wood for natural balance, grip and long-term durability;
- Recycled antibacterial polymers for moisture-safe, hygienic slicker heads;
- Heat-safe, silicone-coated and plywood pins, which are designed to protect the coat and skin;
- Curved and flat head geometries that follow the dog’s anatomy;
- Grip-enhanced textures that reduce wrist fatigue and improve control.
Every piece is designed to meet the needs of the modern groomer: tools that are gentle on dogs, efficient in salons and robust enough to withstand daily professional use. This combination of craftsmanship and advanced materials represents the direction in which the grooming industry is heading: towards safer, smarter, more ergonomic tools that are built to last.
Explore the full Minelli PETS range and bring next-generation grooming into your salon.
