Start your line · Why minelliPETS

The manufacturing partner that makes your job easier.

Not another private-label supplier. A vertically-integrated manufacturer with over 90 years of woodworking expertise, US assembly and warehousing, certified materials, and market research most competitors simply don't have.

Start your line → Is this for us? →

Looking for a reliable partner to develop your own pet grooming line?

minelliPETS is an Italian company with headquarters in the United States, a manufacturer of grooming tools, specializing inn high-quality white-label and private-label grooming solutions.

From fully customizable grooming brushes to ready-to-brand collections, we help distributors, wholesalers, and specialty retailers bring their products to market – faster, safer and with total control.

With in-house production in North Carolina, we produce ergonomic, ready-to-brand durable brushes designed for both professional groomers and pet owners.

Whether you're expanding your range or launching a custom grooming tool line, our team is here to support your business with quality, speed and flexibility.

We design, produce and sell your next grooming tools

At minelliPETS, we understand the importance of partnering with reliable pet brush manufacturer and grooming tools manufacturer.

Our focus on innovation and premium craftsmanship makes us one of the top manufacturers of pet grooming tools, ensuring your brand offers the best grooming solutions on the market. minelliPETS is in fact part of Minelli Group, a family-owned company with over 85 years of experience in the design, production and export of premium wooden custom manufacturing solutions in different industries.

We're committed to helping you succeed with tailored products that meet your exact needs.

Ready to grow your brand?

If you're looking for ready-to-brand grooming tools, we're here to build it with you. Our white-label solutions are designed for speed, quality and consistency - giving your brand the tools it needs to scale with confidence. Let's connect and schedule a product call to discuss how we can support your next step. Need something tailored? Our range covers most demands, but if you're aiming for something different, we also offer private-label development for high-volume projects. Let's connect and schedule a product call to discuss how we can support your next step.

Let's Make Something Exceptional Together

Whether you are an established brand extending your catalog or a new venture ready to launch your own signature grooming line, we are here to help. Our team is ready to take care of you: simply fill out the form below.

Contact us →

The difference Everyone else starts from the product. We start from the data.

01

Built on real market data

Every product starts from documented groomer problems, forums, Reddit, surveys, interviews, not a catalog refresh. We've done the research a brand would otherwise pay to do. Research-led development

02

90 years of woodworking

Four generations of manufacturing discipline behind every tool. Real ash wood, real craftsmanship, not one of two Chinese plastic districts everyone else sources from. Vertically integrated

03

Private label is all we do

We're not a brand competing with you on the shelf. Your identity, your channel, your market, our platform, development and production. No channel conflict

US presence

We're already in Hickory, NC.

Warehousing, assembly and fulfillment are already on the ground in North Carolina. You don't import, clear customs, or manage intercontinental shipping. Your line ships domestically, on US lead times, from day one.

Rachel, our Business Development Director, is your direct point of contact for any project.

Hickory, NC
Assembly & warehousing on US soil
Domestic
Fulfillment, no imports or customs
1 contact
Rachel, Business Development Director
90+ yrs
Italian manufacturing heritage

Certified materials Materials with a story a brand can tell.

FSC certified Ash wood

Sustainably sourced hardwood, durable, warm, and a genuine story to tell against commodity plastic.

Recycled content Recycled polyamide

Engineered for the weight balance and structural rigidity that survive years of professional daily use.

Hygiene grade Antibacterial polymers

Built for daily disinfection and to cut cross-contamination between dogs, a real groomer problem, solved.

Who this is for Five ways brands work with us.

01

Brands extending a catalog

Already have a pet line, add grooming tools without building manufacturing.

02

Retailers with own brand

Chains wanting a private label with a real story behind it, ready for the shelf.

03

Vet distributors

Professional products with solid credentials for the specialist channel.

04

Kennel chains

Durable, hygienic tooling built for high-volume, multi-site operations.

05

Salon chains

Consistent, brandable tools that reflect a professional grooming identity.

Ready to make the case?

We'll help you build the internal, data, materials, logistics, timelines. Talk to our US team in Hickory NC.