About · Vision

The first Innovation Lab for Pet Care that connects groomers, creators, brands and production, directly.

Minelli knows how to make things, 90 years of it. What was missing was knowledge of the end market. So we built a permanent laboratory that starts from the problem, not the product. Grooming tools made by groomers.

Where we standWhy no one else in this industry works like this.

01

They start from the product. We start from the data.

Andis, Chris Christensen, the Chinese districts, everyone builds a tool and then looks for a buyer. We map real, verifiable problems first and only build what the market has already shown it wants.

02

Not a brand. Not a generic supplier.

We don't compete with our clients on the shelf, and we're not an anonymous factory. We're a private-label partner that has already entered the market, knows the data, and validated the products.

03

Craft the market can't copy fast.

90 years of Italian woodworking plus US assembly, plus a living community of groomers feeding the pipeline. The combination, not any single part, is what's hard to replicate.

What we believePrinciples behind every tool.

Made in-houseOne roof, total control

Designed, engineered and built at our facility in Hickory, NC, full control over quality, consistency and performance, batch one to batch one hundred.

Planet promiseMaterials chosen responsibly

Woods from responsibly managed forests and eco-conscious high-performance biopolymers, durability and hygiene without shortcuts.

Designed around the animalThe pet is the end user

Ergonomics and comfort at the core, reducing groomer fatigue and animal discomfort, because good tools serve both.

Quality built-inInspected at every step

A structured, documented process from raw material to final assembly, resilience and stability tested on every batch.

ABOUT MINELLIPETS

We blend traditional craftsmanship with modern innovation to serve you.

minelliPETS brings decades of precision manufacturing expertise to the pet grooming industry, delivering durable, safe and high-performance tools. Our mission is to combine advanced craftsmanship with innovative design to create grooming tools that balance professional performance with the well-being of animals.

We provide premium white-label and private-label grooming products, ensuring consistent quality, fast scalability and market-ready solutions.

Our planet promise

Sustainability starts with the materials we choose.

We carefully select materials that deliver performance, hygiene and environmental responsibility, ensuring every tool reflects our long-term commitment to quality and sustainability.

By using wood from responsibly managed forests and eco-conscious, high-performance innovative biopolymers, we create grooming tools that are durable, effective and aligned with a more responsible way of producing.
Designed around the animal

We design with the true end-user in mind: the pet.

Each product is the result of careful research balancing high grooming performance with physical and emotional well-being.

That's why ergonomics and comfort are at the heart of everything we create, we strive to reduce fatigue for groomers, improve handling, and minimize discomfort for animals. When tools support the well-being of both groomers and pets, quality work naturally follows.
Rooted in American manufacturing excellence

Built in Hickory, North Carolina.

Our production facility is both a logistical advantage and a strategic asset for our North American partners. Being local means faster lead times, streamlined logistics and clearer communication, and better access to your market with the ability to respond quickly to changing demand.

Production scales efficiently. Inventory flows with precision. From batch one to batch one hundred, quality stays identical and timelines stay predictable, delivered close to where your business operates.
Warehousing

Inventory, always ready for distribution.

Our warehousing service streamlines your operations with reliable inventory management and fast, accurate order fulfillment. With secure, organized storage at our US facility, your grooming tools are always accessible, protected and ready to ship.

Flexible storage options, inventory tracking and rapid processing let you respond quickly to demand without overextending your resources. From storage and packaging to shipping, minelliPETS provides end-to-end solutions built to support your business as it grows.
Logistics

Shipping that fits your business model.

Whether you're a physical retailer, an e-commerce platform, or working with a distribution partner, you can choose the flow that fits:

  • Ship to Store, direct delivery to your retail locations.
  • Ship to Warehouse, bulk delivery to your distribution hub.
  • Integrate with 3PL, coordination with your third-party logistics provider.


With production based in Hickory, NC, we're fully equipped to manage wholesale volumes and streamline a quick, reliable and on-time shipping process.

Want to know who's behind it?

Read the story of the manufacturing group, 90 years, four generations, Italy to Hickory, NC.

Discover Minelli Group →