Join the community · Join the Lab

Grooming tools, shaped by groomers.

Minelli knows how to manufacture, 90 years of it. What makes the tools right is you. Join the Lab and your daily experience becomes the starting point for what we build next.

Join the Lab, free →

Why join Not a mailing list. A seat at the workbench.

Be heard by people who build tools

The problems you flag don't vanish into a survey. They enter a real development pipeline that ships product.

Get your hands on it first

Early access to concepts and the chance to become a field tester before anything reaches the market.

Get recognized

Real visibility as a professional, featured as a Groomer Spotlight, not an anonymous review.

What you get Everything a member gets.

Early access to new concepts

See what we're developing before it reaches the market.

Apply to become a product tester

Put physical samples through real salon use and shape them.

Eligible for Groomer Spotlight

Get featured as the professional you are, real visibility.

Collaboration opportunities

Ongoing creative collaborations across channels.

Ongoing relationship with Minelli

A continuous partnership, not a one-off feature.

All free. The more you take part, the more of it opens up.

How the Lab works From your bench to the shelf.

You flag it

A real problem from your day, grip, weight, hygiene, fatigue.

We research

We cross-check it against forums, surveys and other members.

We build

It becomes a concept, then a physical sample members test.

It ships

Validated tools launch in the Factory Outlet and as private label.

Join the Lab.
It's free.

Tell us who you are and how you work. That's it. We'll be in touch with early access, tester calls and spotlight invites.

✓ Free forever, no membership fee
✓ You choose how involved you are
✓ Your daily experience shapes real products