What a journey! minelliPETS leaves its mark at SuperZoo 2026 in Las Vegas

Las Vegas was buzzing, the energy was electric, and for MinelliPETS, SuperZoo 2026 was an absolute triumph! Coming back from the show, our hearts (and notebooks) are full. We had the chance to meet passionate professionals, showcase our latest innovations, and share our love for natural, beautifully crafted pet tools with a vibrant community.

A booth full of energy, innovation, and great conversations

From the moment the doors opened, Booth 1008 became a hub for pet lovers, retailers, and grooming professionals. The interest in our craftsmanship and unique materials was real, and we spent three incredible days answering questions, sharing stories, and forging new connections.

At the center of it all was our amazing team on the ground — Riccardo, Rachael, and Emma — who welcomed every visitor with expert knowledge and a truly open, collaborative spirit.

Live grooming magic: Emma Smith in action

One of the absolute highlights of our booth was having the talented groomer Emma Smith with us. Emma hosted live demonstration sessions throughout the show, putting our tools to the test in real-time.

Seeing our slickers, brushes, and tools in the hands of a pro groomer gave visitors a first-hand look at the precision, finish, and benefits our products offer. 

The Big Reveal: 12 brand-new products launched

SuperZoo was the perfect stage to introduce our latest innovative products. We unveiled 12 brand-new products, designed to elevate both the professional grooming experience and daily pet care. 

For everyone who missed the show—or stopped by our booth and couldn't wait to get their hands on our latest designs—our brand-new lineup is now available online for direct purchase.

From our Mist Ready Rake to our newly designed Muzzle Comb and Precision Balm Applicator, every piece combines premium craftsmanship with professional-grade performance.

Explore the full collection of new arrivals on our website.

Big News Beyond the Booth: A Fresh Digital Experience

Our presence in Las Vegas wasn't just about what happened on the show floor. To celebrate SuperZoo 2026, we completely refreshed our website to give new life to our major initiatives:

• Join the Lab: Dedicated to professionals who want to elevate their salon tools while enjoying exclusive pricing, dedicated support, and preview access to upcoming product drops.

• Co-Development & Private Label Partnerships: Built for brands looking to expand their catalog with premium, custom-designed pet accessories developed in synergy with our manufacturing expertise.

A massive thank you to everyone who stopped by, tested our products, or simply said hello. SuperZoo 2026 was an unforgettable milestone, but we are already looking ahead. Want to collaborate or learn more? Reach out to our team today!